The WorkShop was designed as a vertically integrated company serving clients from the creative development stage through final production. The company has had great success in structuring compelling stories and bringing them to life on the screen. The WorkShop clients have included some of the most recognized names from the political, sports and entertainment worlds from Donald Trump, Sugar Ray Leonard, and Adam Levine to Michael Phelps, Charles Barkley, and Ray Romano. The company’s productions have appeared on major television networks and span all digital platforms keeping the goal to entertain, inform and inspire the largest audience possible. The media landscape is always evolving but the WorkShop’s roots never change: STRONG STORYTELLING THROUGH THREE SIMPLE WORDS: Life… Cameras… Action!!!
Tom Farrell has 26 years of television production experience, having spent the past fourteen years in television executive management.
Since 2007, Tom, has presided over the strategic planning and day-to-day operations of The WorkShop. Tom has lead The WorkShop through a period of rapid and exciting growth. The Haney Project is among the highest rated shows in Golf Channel history, features Hank Haney, Tiger Woods’ former coach, helping celebrities improve in the sport of golf. Charles Barkley, Ray Romano, Rush Limbaugh, Adam Levine, and Olympic champion Michael Phelps have been some of Haney’s students in the series. Under his leadership, The Workshop has produced videos, commercials, and webisodes for many organizations including Golf Channel, The Blaze TV, HISTORY, Discovery, A&E, Disney, Kodak, Villanova University, HGTV.com, MindShare Entertainment and CondeNast.
Prior to becoming President of The WorkShop, LLC, Tom was the Chief Operating Officer for Banyan Productions, Inc. In his role at Banyan Productions, Tom helped oversee 300+ employees and the production of nearly 20 network television series – many of which were long-running.
Tom’s career as a producer spans the reality and sports programming genres. Tom was the executive producer of TLC’s Trading Spaces and Trading Spaces: Family. Tom was responsible for budgeting, creating, planning and directing both shows’ content and overall look. Tom also served as Executive Producer of a Trading Spaces special that remains the highest rated special in the history of the network with almost 8 million viewers.
Tom has served as Executive Producer for cable network programs such as A Makeover Story, A Baby Story and The Things We Do For Love.
A graduate of Villanova University, Tom spends his free time coaching youth sports. Tom is on the board for his community little league and also on the board that oversees the CYO sports program at his church.
He and his wife, Denise, live in Philadelphia with their four children.
Things We Do For Love – Lifetime Network 65 Episodes - Coordinating Producer
The Baby Story – TLC 26 Episodes – Executive Producer
A Makeover Story – TLC 65 Episodes – Executive Producer
Trading Spaces – TLC 120 Episodes – Executive Producer
Trading Spaces Kids – TLC NBC 26 Episodes– Executive Producer
Trading Spaces Family – TLC 65 Episodes - Executive Producer
The Haney Project – Golf Channel 50 Episodes - Executive Producer
Donald Trump’s Fabulous World of Golf - Golf Channel 24 Episodes - Executive Producer
Golf In America – Golf Channel 20 Episodes - Executive Producer
Apocalypse Pa – History Channel Two One Hour Specials - Executive Producer
Independence USA – GBTV 18 Episodes - Executive Producer – Executive Producer
Wild About Animals – Broadcast Syndication 26 Episodes – Producer/Writer
The Lighter Side of Sports Broadcast Syndication 39 Episodes – Producer/Writer
Awesome Adventures – Broadcast Syndication 13 Episodes – Producer/Writer
Mr. Donnelly Co Founded Viamedia in 2001 and currently serves as Vice Chairman of the Board. Viamedia is the leading independent video advertising sales organization, representing over sixty markets and over 50 partners in the United States. He also served as the company’s President and CEO.
Mr. Donnelly has expanded his business ventures to include The WorkShop, a full service multimedia production company that develops and produces original content across a range of platforms.
A graduate of the University of Pittsburgh (’83) he began his career in the radio advertising business with CRB Broadcasting. During the next nine years, he held various sales and management positions, including General Manager of the Florida operation. This paved his way to join Target Select Cable Advertising in 1992, which soon became the preeminent cable advertising rep firm in Pennsylvania.
Today, Mr. Donnelly is also involved with a number of local business endeavors and sits on the board of various non-profit agencies throughout the Lehigh Valley region. Such as United Way of the Lehigh Valley, Center for Vision Loss, and the Miracle League of the Lehigh Valley, to name a few.
Before joining The WorkShop as Director of Development, Ray was one of the founders of Philadelphia-based Banyan Productions. In addition to serving as President, Ray oversaw the company’s Program Development Division, coordinating the creation and development of Banyan’s most notable programs, including “Trading Spaces,” “Wedding Story,” “Deliver Me” and many more.
From 1979 to 1992, Ray was the host of “Evening Magazine,” the highly acclaimed nightly magazine show on KYW-TV in Philadelphia. In addition to hosting the show and interviewing some of the nation’s leading newsmakers and personalities, Ray served as one of the show’s writers and field producers, winning three prestigious Mid-Atlantic Emmy Awards and more than a dozen nominations in the process.
Prior to “Evening Magazine,” Ray was the host of “PM Magazine” at KTVN-TV, the CBS affiliate in Reno, Nevada, where he also served as the station’s nightly news anchor from 1976 to 1978. Ray began his broadcast work in 1972 as a reporter at KORJ-FM in Orange, California and eventually held News Director positions at radio stations in both Northern and Southern California.
Ray is a native of Orange, California, attended the University of California, Fullerton and currently resides in Swedesboro, New Jersey with his wife, Terri and their daughter, Olivia.
Since 2008, Matt Howley has been a field and post producer at The WorkShop. Matt was a lead producer for the highly successful Golf Channel series The Haney Project and also worked hand-in-hand with Donald Trump for the show Donald J. Trump’s Fabulous World of Golf. He has also worked in development, establishing meaningful and long-lasting relationships with clients and talent. Prior to joining The WorkShop, Matt worked for 11 years as a line, field, and supervising producer for Emmy-Award winning programs at Comcast Sportsnet. Matt is a graduate of La Salle University and supports all things related to Liverpool Football Club.
Tommy Caamano has been producing for more than 14 years. Tommy was executive producer and creator of the doc series, The Keystone Connection, on Comcast Sportsnet.
From 2004 to 2007, Tommy was Creative Director for Comcast Spotlight in Baltimore, MD, where he oversaw the production of advertising and marketing campaigns for many clients. His career started at Silver Cup Studios in New York as a production assistant for HBO series The Sopranos and Sex and the City.
Tommy is a 2001 graduate of Penn State University. He and his wife, Kristy, live in Pennsylvania with their two daughters.
Veronica Stickelman has been involved in non-fiction production since 2008. She has run the gamut from pre to post production on WorkShop series and has freelanced for shows such as Travel Channel’s Dangerous Grounds and WHYY’s Friday Arts. She has produced educational content for The University of Pennsylvania Hospital and Temple Univeristy. Before her career in production, she spent time in human resources for a small business and operations management at Comcast. She prides herself on the ability to be strategic without limiting creative possibilities. Veronica has a BA from Drexel University and an MA from Temple University. A Drexel Women’s Soccer Alumna, she still plays and watches soccer whenever possible. When she’s not on the pitch or producing, Veronica volunteers with Philadelphia Women in Film and Television (a founding board member), Philadelphia Street Soccer and other local community impact groups.
John Ferriter is the Chairman & CEO of The Alternative a Management, Representation and Production Company. Formerly the founder and Managing Director of Octagon Entertainment and a Former Executive Vice President Worldwide Head of Non-Scripted Television and a member of the prestigious Board of Directors of the William Morris Agency, John launched the Alternative in March 2015.
John is known for representing some of the biggest talent in the Entertainment Industry throughout his career and is responsible for packaging and representing some of the biggest television programs in history.
Former and current clients include Piers Morgan, Garth Brooks, Nancy O’Dell, Dick Clark, Erin Burnett, Ryan Seacrest, Chelsea Handler, Nick Cannon, Larry King, Arsenio Hall, Lord Andrew Lloyd Webber, Cat Deeley, Carson Daly, Jeff Probst, Jeff Foxworthy, Bob Saget, Trish Regan, Topher Grace, Larry The Cable Guy, Bill Engvall, Tom Green, Orlando Jones, John Salley, Jimmy Kimmel, Dr. Drew, Adam Carolla, Montel Williams, Jerry Springer, Britney Spears, Hanson, The Spice Girls, S Club 7, Ant & Dec, Chuck Woolery, Donny & Marie Osmond, 11 time Emmy Award Winning Director Glenn Weiss,
He has brokered deals for Garth Brooks, Arnold Schwarzenneggar, Wesley Snipes, Jennifer Hudson, Mariah Carey, The Spice Girls, Hanson, The Oak Ridge Boys & Penn & Teller amongst others.
John has either packaged or represented the following shows The Weakest Link, Chelsea Lately, Miss America, The American Comedy Awards, The Radio Music Awards, The American Top 40 Awards, Lingo, Only Joking, Guinness Book of World Records, Music in High Places, Name That Tune, The Singing Bee, The Osbournes: Reloaded, The Tom Green Show, Blue Collar TV, Keeping Up With The Kardashians, Food Revolution, The Biggest Loser, Project Runway, Fear Factor, The Weakest Link, The Man Show, The Arsenio Hall Show, It Gets Better, I’m Positive, Logheads, Wanna Bet, The National IQ Test, Donny & Marie, Maybe This Time, Arthel & Fred,
John is a former Student Body Vice President at the University of California Santa Barbara where he also served as the Program Director for KCSB- FM for two years.
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